Privacy Policy

Effective Date: July 24, 2026 Last Updated: July 24, 2026

This Privacy Policy explains how lvlgroup LLC (“Company,” “we,” “us,” or “our”) collects, uses, stores, shares, and protects personal information when you use Pelva (“Pelva,” the “App,” the “Service,” or “Services”), our website located at https://pelva.fit, and any related pages, funnels, landing pages, subscriptions, content, features, and services.

Company Information: lvlgroup LLC 30 N Gould St Ste R Sheridan, WY 82801 United States Email: support@lvl-group.net

By using Pelva, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the App or Services.

1. Important Health and Wellness Notice

Pelva provides educational, fitness, wellness, habit-building, pelvic floor training, breathing, journaling, and lifestyle content. Pelva is not a medical device, does not provide medical advice, does not diagnose, treat, cure, or prevent any disease or medical condition, and is not a substitute for advice from a physician or qualified healthcare provider.

You should consult a qualified healthcare professional before starting any exercise, wellness, pelvic floor, breathing, or lifestyle program, especially if you have pain, a medical condition, recent surgery, pelvic health issues, gynecological or obstetric conditions, sexual dysfunction, cardiovascular issues, or any other health concerns.

If you experience pain, dizziness, discomfort, shortness of breath, emotional distress, or any unusual symptoms, stop using the relevant feature and seek professional medical advice.

2. Age Requirement

Pelva is intended only for users who are 18 years of age or older. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected information from a person under 18, we will take reasonable steps to delete it.

3. Information We Collect

We may collect the following categories of information:

3.1 Account and Registration Information

When you create an account or sign in, we may collect:

Name or nickname;
Email address;
Apple ID identifier or other third-party login identifier;
Authentication information;
Account settings;
Profile preferences;
Language and region settings.

We do not receive your Apple ID password or passwords from third-party authentication providers.

3.2 App Usage and Activity Information

We may collect information about how you use Pelva, including:

App opens and session activity;
Onboarding completion;
Training sessions started and completed;
Exercise progress;
Test results you enter or generate in the App;
Streaks, goals, achievements, and progress history;
Articles or insights opened;
Challenges joined or completed;
Reminder settings;
Paywall views and subscription-related interactions;
AI Coach usage activity.

3.3 Health, Wellness, and Sensitive Information You Provide

Pelva may allow you to voluntarily enter information related to your wellness, fitness, sexual wellness goals, pelvic floor training, habits, mood, stress, sleep, energy, libido, self-assessments, journaling, and personal progress.

This information may be considered sensitive in some jurisdictions. We collect it only when you choose to provide it or when it is generated through your use of the App features.

Examples may include:

Training goals;
Pelvic floor exercise progress;
Self-assessment results;
Mood, stress, sleep, energy, and habit tracking;
Journal entries;
AI Coach messages;
Challenge check-ins;
Personal notes and preferences.

We use this information to provide personalized app functionality, progress tracking, reminders, insights, and AI-powered or content-based recommendations.

3.4 AI Coach and Journal Information

If you use AI Coach, journaling, or similar interactive features, we may process:

Messages you send;
Responses generated by the AI feature;
Journal entries;
Context you choose to provide;
Relevant app activity used to personalize responses.

AI-generated responses may be inaccurate, incomplete, or unsuitable for your situation. AI Coach is provided for informational and wellness-support purposes only and is not a healthcare professional.

3.5 Subscription and Purchase Information

Purchases and subscriptions may be processed through Apple App Store, Adapty, or other authorized payment and subscription management providers.

We may receive limited purchase-related information, such as:

Subscription status;
Product identifier;
Trial status;
Renewal status;
Expiration date;
Cancellation status;
Refund or chargeback status;
Anonymous transaction identifiers.

We do not collect or store your full credit card number or Apple payment credentials.

3.6 Device and Technical Information

We may collect technical information such as:

Device type;
Operating system;
App version;
Device identifiers;
IP address;
Time zone;
Language;
Crash logs;
Performance data;
Diagnostics;
Push notification token;
Approximate location derived from IP address.

3.7 Marketing, Attribution, and Funnel Information

If you arrive through advertising, quizzes, landing pages, or web paywalls, we may collect or receive:

Campaign source;
Campaign ID;
Ad ID;
Ad set ID;
UTM parameters;
Funnel progress;
Quiz responses;
Web paywall interactions;
Conversion events.

We may use FunnelFox or similar tools to operate quizzes, landing pages, and web paywalls.

3.8 Communications

If you contact us, we may collect:

Your email address;
Message content;
Support request details;
Attachments you send;
Our communications with you.

4. How We Use Information

We use information for the following purposes:

To create and manage your account;
To provide the App and its features;
To personalize your training plan and content;
To track progress, streaks, goals, and achievements;
To provide AI Coach and journaling features;
To send reminders and push notifications;
To process subscriptions and purchases;
To restore purchases;
To provide customer support;
To improve the App, content, and user experience;
To analyze usage, retention, monetization, and product performance;
To test onboarding, paywalls, content, and features;
To prevent fraud, abuse, and unauthorized access;
To comply with legal obligations;
To enforce our Terms of Use;
To protect the rights, safety, and security of users and our Company.

5. Legal Bases for Processing

Where required by applicable law, we rely on one or more of the following legal bases:

Your consent;
Performance of a contract with you;
Our legitimate interests;
Compliance with legal obligations;
Protection of vital interests, where applicable.

For sensitive information, we process it based on your explicit consent, your voluntary input, or as otherwise permitted by applicable law.

6. Push Notifications

With your permission, we may send push notifications, including:

Training reminders;
Streak reminders;
Challenge reminders;
New content notifications;
Subscription or offer notifications;
App updates;
Re-engagement messages.

You can disable push notifications in your device settings at any time.

7. Analytics and Tracking Technologies

We may use analytics and product tools, including but not limited to:

Firebase;
Firebase Crashlytics;
Amplitude;
Adapty;
FunnelFox;
Apple App Store tools;
Other similar service providers.

These tools help us understand app performance, crashes, retention, conversion, subscription performance, user flows, and feature usage.

Where required, we will request your consent before using certain tracking technologies.

8. Cookies and Web Technologies

Our website, landing pages, quizzes, and web paywalls may use cookies, pixels, local storage, tracking parameters, and similar technologies to:

Operate the website;
Remember preferences;
Measure performance;
Analyze conversions;
Attribute advertising;
Improve funnels and paywalls;
Prevent fraud.

You may control cookies through your browser settings. Some features may not work properly if cookies are disabled.

9. How We Share Information

We do not sell your personal information in the traditional sense. We may share information with the following categories of recipients:

9.1 Service Providers

We may share information with vendors who help us operate the App, including:

Hosting providers;
Analytics providers;
Subscription management providers;
Customer support tools;
AI service providers;
Email providers;
Push notification providers;
Crash reporting tools;
Marketing and attribution tools.

9.2 Payment and Subscription Platforms

Purchases may be processed through Apple App Store and related subscription tools. Apple’s own privacy and payment terms apply to purchases made through Apple.

9.3 Legal and Safety Purposes

We may disclose information if required to:

Comply with law;
Respond to legal process;
Protect our rights;
Investigate fraud or abuse;
Protect user safety;
Enforce our Terms of Use.

9.4 Business Transfers

If we are involved in a merger, acquisition, financing, sale of assets, restructuring, bankruptcy, or similar transaction, information may be transferred as part of that transaction.

10. AI Service Providers

If AI Coach or similar AI-powered features are enabled, your messages and relevant context may be processed by third-party AI service providers to generate responses.

We use reasonable measures to limit the information shared with AI providers to what is needed to provide the feature. You should not enter emergency information, medical records, highly sensitive information, or information you do not want processed by AI systems.

AI features are not designed for emergency, medical, diagnostic, therapeutic, or crisis situations.

11. Data Retention

We retain information for as long as reasonably necessary to:

Provide the Services;
Maintain your account;
Support subscriptions;
Comply with legal obligations;
Resolve disputes;
Enforce agreements;
Improve the App;
Prevent fraud and abuse.

You may request deletion of your account and personal information by contacting us at support@lvl-group.net. Some information may be retained where required by law, for legitimate business purposes, or for security and fraud-prevention reasons.

12. Data Security

We use reasonable administrative, technical, and organizational safeguards to protect information. However, no system is completely secure. We cannot guarantee absolute security of your information.

You are responsible for maintaining the confidentiality of your account credentials and for restricting access to your device.

13. International Data Transfers

We are based in the United States. If you access Pelva from outside the United States, your information may be processed in the United States and other countries where our service providers operate. These countries may have different data protection laws than your country.

Where required, we use appropriate safeguards for international transfers.

14. Your Privacy Rights

Depending on your location, you may have rights to:

Access your personal information;
Correct inaccurate information;
Delete your information;
Restrict processing;
Object to processing;
Withdraw consent;
Request a copy of your information;
Opt out of certain data sharing or targeted advertising;
Lodge a complaint with a data protection authority.

To exercise your rights, contact us at support@lvl-group.net.

We may need to verify your identity before processing your request.

15. California Privacy Notice

If you are a California resident, you may have rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act.

These may include the right to:

Know what personal information we collect;
Know how we use and disclose personal information;
Request deletion;
Request correction;
Opt out of sale or sharing of personal information;
Limit use of sensitive personal information, where applicable;
Not be discriminated against for exercising privacy rights.

We do not knowingly sell personal information of users under 18.

To submit a request, contact support@lvl-group.net.

16. European Economic Area, United Kingdom, and Switzerland

If you are located in the EEA, UK, or Switzerland, you may have additional rights under applicable data protection laws, including GDPR or UK GDPR.

You may contact us at support@lvl-group.net to exercise your rights.

Where we rely on consent, you may withdraw consent at any time. Withdrawal does not affect processing that occurred before withdrawal.

17. Account Deletion

You may request account deletion by contacting support@lvl-group.net or by using any account deletion feature available in the App.

Deleting your account may remove your progress, journal entries, training history, preferences, and other app data. Deleting the App from your device does not automatically cancel your subscription. You must cancel subscriptions through the platform where you purchased them, such as Apple App Store.

18. Subscriptions and Purchases

Subscription billing and payment management may be handled by Apple App Store or other authorized platforms.

We may receive limited subscription status information to unlock premium features. We do not control Apple’s billing, refund, or cancellation processes.

To cancel an Apple subscription, use your Apple Account subscription settings.

19. Children’s Privacy

Pelva is not intended for children or anyone under 18. We do not knowingly collect personal information from individuals under 18.

If you believe a person under 18 has provided us with personal information, contact us at support@lvl-group.net.

20. Third-Party Links and Services

Pelva may contain links to third-party websites, services, or content. We are not responsible for the privacy practices of third parties. You should review their privacy policies before providing information to them.

21. Do Not Track

Some browsers offer “Do Not Track” signals. There is no uniform industry standard for responding to these signals. We may not respond to Do Not Track signals unless required by law.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted in the App or on our website with a new “Last Updated” date.

Your continued use of Pelva after changes become effective means you accept the updated Privacy Policy.

23. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

lvlgroup LLC 30 N Gould St Ste R Sheridan, WY 82801 United States Email: support@lvl-group.net Website: https://pelva.fit